Digital Transformation and Sustainability in Construction | Lucy Homer, Lendlease

Using P-DfMA, we can have both..

As design becomes an increasingly automated activity, our role has been to develop a robust framework that focuses on organising the creative steps in the overall design process that are not easy to automate.These are the steps that require human judgment and interaction with stakeholders.. Design to Value – building on combined strengths.

We call this method ‘Design to Value ’.It focuses on the objectives of our clients and all stakeholders, and combines their expertise in their products or service, with our expertise in design, engineering, modern methods of construction, manufacturing and digital construction technology We use this combined expertise to drive value into the design process..Although this might sound obvious, it’s a long way from what actually happens in a lot of situations, which aren’t Design to Value led.

Typically, clients spend a lot of time thinking about what they want out of a building.They try to formulate the solution as precisely as possible and then appoint a design consultant to turn that into a good design.

Stakeholders are consulted along the way and experts review the design at certain points, but have little control over a concept that is put forward by the lead designer and is not always based on a full understanding of all relevant aspects.

Changes in the design are discouraged because that only leads to delay..Integrated Project Delivery (IPD).

Integrated Project Delivery is not a new idea and there are many flavours of it available in the world of infrastructure, some with more demonstrated success than others.There is a lot of evidence that well-implemented IPD has significant benefits in project management terms i.e.

projects get delivered more reliably to scope, cost and time.While this is an important measure the big prize is in securing the delivery to a wider set of value drivers.. Never a fan of extolling a particular flavour or brand of approach, I am much more interested in the ingredients and the principles of any approach.